12th Times Asia Pacific Advertising Awards Winners List
|
Best of show |
Converse - Brighten up the world -54 colors. Walk into the 21st century with originality |
Dentsu Inc. Tokyo |
Japan |
|
Item
|
Prize
|
Product/Service
- Title/Headline
|
Company
|
Country/Area
|
|
Automotive |
Bronze |
Subaru's All Wheel Drive ¡V If this wheel Begins to slip.... |
Leo Burrnett |
Australia |
|
Automotive |
Finalist |
Good Year Tire ¡V Cola |
McCann-Erickson Taiwan |
Taiwan |
|
Automotive |
Finalist |
Yokohama ¡V "Lifeline" |
Leo Burnett Ltd. (Hong Kong) |
Hong Kong |
|
Beverage Non Alcoholic |
Silver |
Sponsor ¡V Basketball |
Ogilvy & Mather Thailand |
Thailand |
|
Beverage Non Alcoholic |
Finalist |
Sponsor ¡V Jogging |
Ogilvy & Mather Thailand |
Thailand |
|
Beverage Alcoholic |
Finalist |
Carlsberg Special Brew ¡V Wild Inside: Catapult |
Hotdog Workshop Ltd. |
Hong Kong |
|
Fashion/Personal Items/Cosmetics |
Silver |
Scholl Shoes ¡V TOES-UP |
Lowe Lintas & Partners Bangkok |
Thailand |
|
Fashion/Personal Items/Cosmetics |
Bronze |
Shoes ¡V Beats flying |
Dentsu Inc. Tokyo |
Japan |
|
Fashion/Personal Items/Cosmetics |
Finalist |
Armadiollo II-Adventure Shoes ¡V Play Station |
DDB Worldwide Ltd. |
Hong Kong |
|
Food |
Gold |
Spicy A-Q Noodles ¡V Chrysanthemum |
Ogilvy & Mather Taiwan |
Taiwan |
|
Food |
Silver |
POLO ¡V Jackie |
Lowe Lintas & Partners |
Hong Kong |
|
Food |
Bronze |
Wei-Wei Premium Noodles ¡V The Kimchee |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Food |
Bronze |
Seasonings ¡V "It takes a lot of effort, but you bones won't break " |
Dentsu Inc. Tokyo |
Japan |
|
Household Appliances/Furnishings |
Gold |
Mag-lite ¡V Land,Valley,Ocean,Fog,Desert |
Tugboat |
Japan |
|
Household Appliances/Furnishings |
Bronze |
Taiping Carpet ¡V Food Massage |
Lowe Lintas & Partners Bangkok |
Thailand |
|
Personal Care |
Silver |
Silk Lady Shaver ¡V Summer Time Series |
J. Walter Thompson |
Taiwan |
|
Public Service |
Gold |
Save Our Shark ¡V "Jaws, Teeth, Save the sharks" |
Leo Burnett Pte Led |
Singapore |
|
Public Service |
Silver |
Japan Organ Transplant Network ¡V "Recycle of Life" Male / Female version |
Ogilvy & Mather Japan |
Japan |
|
Public Service |
Bronze |
Foodbank Japan ¡V Food for All |
Beacon Communication K.K |
Japan |
|
Media promotion |
Gold |
Time Magazine ¡V Our Serial Killer/Our Entertainment/Our Clich?/Our Power/Our Feelings/Our Religion (Hello Kitty) |
Bates Hong Kong Ltd. |
Hong Kong |
|
Media promotion |
Silver |
Discovery Channel ¡V Mosquito |
Saatchi & Saatchi |
Taiwan |
|
Retail Services |
Finalist |
Sunrise Department Store Chinese New Year Sale ¡V The Seductive Men/The Seductive Women |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Retail Services |
Finalist |
"noir + blanc" collection ¡V "Bird" |
Leo Burnett Ltd. (Hong Kong) |
Hong Kong |
|
Travel,Public Transit |
Bronze |
KCRC ¡V "Lychee", "Noodles" |
J. Walter Thompson Co. Ltd. |
Hong Kong |
|
Travel,Public Transit |
Finalist |
KL Sentral ¡V "zip" |
Leo Burnett Advertising Sdn Bhd |
Malaysia |
|
Others |
Silver |
PC home Online ¡V The Relations/The Material |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Others |
Silver |
Basketball Game ¡V Eyes & Cross |
Batey Ads, Taiwan |
Taiwan |
|
Others |
Bronze |
Sony Walkman ¡V "Bench"/ "Walk In The Park" / "Beach"/ "Subway" |
Leo Burnett Advertising Sdn Bhd |
Malaysia |
|
Corporate Image |
Silver |
japan glass bottle assosiation/glass bottle enlightenment campaign ¡V BREAST (SAFETY) |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Corporate Image |
Bronze |
Time Magazine ¡V Our Pollution |
Bates Hong Kong Ltd. |
Hong Kong |
|
Corporate Image |
Bronze |
japan glass bottle association/glass bottle enlightenment campaign ¡V earth (ecology) |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Posters |
Gold |
Laforet Good-Bye! Bazar ¡V Laforet Good-Bye! Bazar |
Dentsu Inc. Tokyo |
Japan |
|
Posters |
Gold |
Converse ¡V Brighten up the world -54 colors. Walk into the 21st century with originality |
Dentsu Inc. Tokyo |
Japan |
|
Posters |
Silver |
Laforet Garden Bazar ¡V Laforet Grand Bazar 7/14-7/22 |
Dentsu Inc. Tokyo |
Japan |
|
Posters |
Silver |
Yellow Pages ¡V Extension Ladders? |
Clemenger BBDO (Melbourne) |
Australia |
|
Posters |
Silver |
The Economist ¡V 0-CEO |
Ogilvy & Mather Advertising Hong Kong |
Hong Kong |
|
Posters |
Silver |
The Economist ¡V Ignore Obstacles |
Ogilvy & Mather Advertising Hong Kong |
Hong Kong |
|
Art Direction |
Gold |
Laforet Good-Bye! Bazar ¡V Laforet Good-Bye! Bazar |
Dentsu Inc. Tokyo |
Japan |
|
Art Direction |
Gold |
Converse ¡V Brighten up the world -54 colors. Walk into the 21st century with originality |
Dentsu Inc. Tokyo |
Japan |
|
Art Direction |
Silver |
Mag-lite ¡V Land, Valley, Ocean, Fog, Desert |
Tugboat |
Japan |
|
Art Direction |
Bronze |
Nu You ¡V Lipstick / Brush |
Leo Burnett Pte Led |
Singapore |
|
Art Direction |
Finalist |
PC home Online ¡V The Relations/The Material |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Copywriting |
Bronze |
Cleo Travel ¡V Toilet |
Leo Burnett Pte Led |
Singapore |
|
Copywriting |
Bronze |
Wei-Wei Premium NoodlesvThe Kimchee |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Best Use of Illustration |
Gold |
Ovaltine Ice-cream ¡V Cockroach / Wet Market |
M&C Saatchi |
Hong Kong |
|
Best Use of Illustration |
Gold |
Converse ¡V Brighten up the world -54 colors. Walk into the 21st century with originality |
Dentsu Inc. Tokyo |
Japan |
|
Best Use of Illustration |
Finalist |
Sunrise Department Store Chinese New Year Sale ¡V The New Version of the Legend of White Snake |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Best Use of Photography |
Gold |
Mag-lite ¡V Land, Valley, Ocean, Fog, Desert |
Tugboat |
Japan |
|
Best Use of Photography |
Silver |
Scholl Shoes ¡V TOES-UP |
Lowe Lintas & Partners Bangkok |
Thailand |
|
Best Use of Photography |
Bronze |
japan glass bottle association/glass bottle enlightenment campaign ¡V earth (ecology)/BREAST (SAFETY)/BALLOON (LIGHT WEIGHT) |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Best Use of Photography |
Finalist |
Sunrise Department Store Spring Launch ¡V The Bed of River |
Ideology Advertising Agency Ltd. |
Taiwan |
|
Best of Show |
Taiwan SECOM Security ¡V The Hidden Crisis |
Results Advertising |
Taiwan |
|
Item
|
Prize
|
Product/Service
- Title/Headline
|
Company
|
Country/Area
|
|
Automotive |
Silver |
Mercedes-Benz A-Class ¡V Golf |
Clemenger BBDO (Melbourne) |
Australia |
|
Automotive |
Bronze |
Ford/MAV ¡V After Raining |
J. Walter Thompson |
Taiwan |
|
Beverage Non Alcoholic |
Gold |
Fanta ¡V Fanta Beach |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Beverage Non Alcoholic |
Finalist |
Fanta ¡V "Training What?" |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Beverage Alcoholic |
Gold |
Heineken ¡V Father&Son |
Bates Hong Kong Limited |
Hong Kong |
|
Beverage Alcoholic |
Silver |
Johnnie Walker ¡V DOG |
Beacon Communication K.K |
Japan |
|
Beverage Alcoholic |
Silver |
SAPPORD BLACK LABEL ¡V snowball fight |
Hakuhodo Inc. Business Planning & Administration Division |
Japan |
|
Fashion/Personal Items/Cosmetics |
Gold |
Wrangler ¡V Torture |
Ogilvy & Mather Thailand |
Thailand |
|
Financial Service |
Gold |
KGI Securities One ¡V Girl |
Ogilvy & Mather Thailand |
Thailand |
|
Financial Service |
Silver |
HBA Win A Trip To Hollywood ¡V Hollywood |
Clemenger BBDO(Melbourne) |
Australia |
|
Financial Service |
Silver |
Life Insurance ¡V Encounter |
Hsu & Chen Advertising |
Taiwan |
|
Financial Service |
Bronze |
kabu.com ¡V Barber |
Dentsu Inc. Tokyo |
Japan |
|
Food |
Silver |
Cup Noodle ¡V "Golf"TENNIS"Football" |
Dentsu Inc. Tokyo |
Japan |
|
Food |
Bronze |
HEINZ SOUP TO GO ¡V "MICROWAVE" |
Leo Burnett |
Australia |
|
Food |
Bronze |
Heinz Big Red ¡V "Heartland / Blood / Love" |
Leo Burnett |
Australia |
|
Food |
Bronze |
Spicy A-Q Noodles ¡V Country |
Ogilvy & Mather Taiwan |
Taiwan |
|
Household Maintenance Product |
Bronze |
Insecticide ¡V "Samurai Movie" |
Dentsu Inc. Tokyo |
Japan |
|
Household Maintenance Product |
Bronze |
Scott ¡V Father & Son |
J. Walter Thompson |
Taiwan |
|
Household Appliances/Furnishings |
Bronze |
Washing Machine ¡V Hotel |
J. Walter Thompson |
Taiwan |
|
Household Appliances/Furnishings |
Finalist |
Cordless Cleaner ¡V "Cats" |
Dentsu Inc. Tokyo |
Japan |
|
Personal Care |
Gold |
Vita Green Lingzhi ¡V MTR |
Euro RSCG Partnership Hong Kong |
Hong Kong |
|
Personal Care |
Bronze |
InTouch Condom ¡V Sheer/Beaded |
Bates Hong Kong Limited |
Hong Kong |
|
Personal Care |
Finalist |
Bengay Ultra ¡V Japanese |
Hemisphere Leo Burnett |
Philippines |
|
Personal Care |
Finalist |
Vita Green Lingzhi ¡V Lift/MTR |
Euro RSCG Partnership Hong Kong |
Hong Kong |
|
Electric Equipment |
Bronze |
The color printer ¡V Bathroom, Parking, Restroom |
Tugboat |
Japan |
|
Public Service |
Silver |
Handicaps Welfare Association ¡V Pet Shop |
Leo Burnett Pte Led |
Singapore |
|
Media Promotion |
Gold |
Star Channel (CATV/CS movie channel) ¡V Titanic |
Tugboat |
Japan |
|
Media Promotion |
Gold |
Sky PerfecTV! ¡V Ronin Pitcher |
Tugboat |
Japan |
|
Media Promotion |
Silver |
Sky PerfecTV! ¡V More soccer than you care to see |
Tugboat |
Japan |
|
Media Promotion |
Bronze |
Sky PerfecTV! ¡V More Movies than you care to see |
Tugboat |
Japan |
|
Media Promotion |
Finalist |
Star Channel (CATV/CS movie channel) ¡V Rocky |
Tugboat |
Japan |
|
Media Promotion |
Finalist |
Sky PerfecTV! ¡V More fishing than you care to see |
Tugboat |
Japan |
|
Retail Services |
Silver |
McDonald's ¡V "Will you Marry Me" |
Leo Burnett Ltd. (Hong Kong) |
Hong Kong |
|
Retail Services |
Bronze |
McDonald's French Fries Promotion ¡V In a Bus |
Leo burnett, Inc |
Korea |
|
Retail Services |
Finalist |
McDonald's ¡V "Incredible Journey" |
Leo Burnett Ltd. (Hong Kong) |
Hong Kong |
|
Corporate Image |
Finalist |
Breeze Corporate ¡V Direction |
Lowe Lintas & Partners Bangkok |
